Key takeaways
- Customers like WhatsApp because it is fast and familiar.
- Get consent and follow WhatsApp’s business rules.
- Hand over to a person for anything sensitive.
Why WhatsApp
In many markets customers prefer to message rather than call. Replies in minutes feel personal and keep enquiries moving.
What to automate
Answers to common questions, appointment booking and reminders, order or job status updates and a clean handover to your team with the conversation history.
Rules and good practice
Use the official WhatsApp Business tools, obtain consent before sending messages and respect opt-outs. Review WhatsApp’s current policies since they change. You can message us on WhatsApp at +1 646 434 6441 or read about our services.
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